#Growth Strategy#Performance Ads (PPC)#Web Design

Novus Layer

Scaling a B2B SaaS platform from stealth mode to market leader through aggressive paid acquisition and a conversion-focused website overhaul.

Client: Novus Systems Inc.

Year: 2023

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The Challenge

Novus Layer had an innovative cloud security product but struggled with market penetration. Their previous website wasn’t converting technical traffic, and their cost-per-acquisition (CPA) on Google Ads was unsustainable.

Our Solution

We executed a complete digital transformation aimed at qualified lead generation.

Strategic Positioning: Redefined their messaging to focus on ROI for C-level executives, not just features for developers.
Webflow Redesign: Built a blazing-fast, dark-mode website focused on conversion funnels and clear calls-to-action.
Performance Marketing: Restructured their Google and LinkedIn Ads accounts, focusing on high-intent keywords and retargeting sequences.

Key Results

240% increase in demo requests within 90 days.
55% decrease in CPA across paid channels.

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